E-commerce companies across the world are trying to tap the social habits of potential customers through different social media platforms. Since just posting social status updates does not bring in traffic and increase online sales the starting point should be to post something of relevance to the audience to connect with them. Social media marketing […]
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Glamour has been an integral part of every election in India and celebrities have an overwhelming presence on either side of the election campaigns. Celebrity political campaign is now used as a political communication and marketing mix during elections. During the last one decade, celebrities have assumed a significant role in the political realm, especially
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Celebrity branding in India is a type of advertising where a celebrity becomes a brand ambassador and uses his real image to endorse a product or service. Celebrity branding is a worldwide phenomenon and in a country like India where Celebrities are treated like gods, it assumes a paramount importance. Nowadays,more and more advertisers are
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In today’s digital world, almost all the businesses face a reputational backlash at one point or the other and incur substantial losses. Now having a good corporate online reputation is not enough to survive in the market you should be able to protect it from reputational backlash because financial loss can be recovered but if
Rebuilding corporate reputations in India Read More »
Depending on your attitude and approach, you can make content on the internet highly interesting and informative or drab and monotonous. Most people are ignorant of the importance of content and dish out a lot of irrelevant and unworthy stuff that make followers turn away. Content curation may be defined as the process of “finding,
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When used intelligently as part of your advertising campaign, local marketing tactics can help you reach new prospects that will be ready for and conversions. The marketing trend has changed a lot in recent years with the advent of social media. Many companies are busy capitalizing on major social media platforms as well as some
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If you are not already aware, please know that inbound marketing can work wonders for lead generation. Here are 3 valid reasons why you need inbound marketing: Inbound marketing can help generate awareness, increase traffic to your site, and you benefit from the content you have created and promoted even when you’re not in the
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Inbound Marketing refers to a type of marketing strategy aimed at having the prospective customers make the “inbound” call to a business organization. Inbound marketing is the opposite of traditional outbound marketing methods like cold canvassing, direct mail, telecalling, trade shows, television commercials etc. Inbound marketing is more internet-compliant and uses a number of techniques
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