Celebrity branding in India is a type of advertising where a celebrity becomes a brand ambassador and uses his real image to endorse a product or service. Celebrity branding is a worldwide phenomenon and in a country like India where Celebrities are treated like gods, it assumes a paramount importance. Nowadays,more and more advertisers are […]
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Social media has evolved as a key factor in search engine algorithms which affects the entire search engine optimization techniques and the local search landscape. In today’s digital scenario even a small local business cannot afford to ignore the importance of social media platforms to survive in the market. Since social media marketing is daunting,
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Social media is a web based platform which turns communication into interactive dialogues. It plays an important role in publicizing political activities like protests and election observations which can bring in political changes. It can also help improve good governance, political accountability and transparency due to the outflow of information between the people and the
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It is hard for any political party in India to ignore the impact of social media, which has ignited widespread movements and upheavals in different parts of the globe. Political parties have realized that in addition to the traditional political campaigns like TV ads, public appearances, and debates, social media marketing is very critical to
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Many businesses are still skeptical about the use of social media in their marketing campaigns and fear that company will be at a risk and it will negatively affect the productivity of the employees due to which they block access to social media in company-owned computers. Businesses should realize that instead of policing the employees
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Social media listening can be termed as the process of identifying and analyzing the perception of the customers and what is being said about your business, product and services by them in the digital world. The discussions happening in the digital world produces lots of unstructured data and companies should have a definite goal when
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People managing non-profits must understand things unique about social media. Unfortunately, most nonprofits don’t always get social media right and fail to derive the full benefits. Social media non-profits must evolve some firm rules about using Facebook, Twitter, LinkedIn, Google+ and any of the other major media platforms “The nonprofits should use social media as
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There is a popular misconception that social media participation can only support online businesses and not offline businesses. Nothing can be farther from the truth than this. It is time your offline business took advantage of social media. Social media are important for online business, but it’s also important for driving traffic and sales for
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Social Media is the present rage, and many brand managers think that social media is a panacea for their marketing ills. This may certainly be an exaggeration, but the right use of social media offers valuable support to Brand Managers involved in search engine marketing, as well as other aspects of a marketing campaign. To
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Businesses – regardless of their nature and size – are prospering more and more, thanks to social media websites like Facebook, LinkedIn, Pinterest, Google Plus and Twitter. There are many reasons why businesses should use social media for marketing. Beginning to advertise can be stressful enough, but finding how and where you’re going to market
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