E-commerce companies across the world are trying to tap the social habits of potential customers through different social media platforms. Since just posting social status updates does not bring in traffic and increase online sales the starting point should be to post something of relevance to the audience to connect with them. Social media marketing […]
Social media marketing a strategic approach in India Read More »
Social media marketing can be defined as the strategy used to develop and integrate marketing techniques incorporated with other tools and tactics to influence the buying behavior of customers. Social media marketing is done using ethical principles to integrate research, theory, and best practice to inform the audience about your company, brand, product or service
List of social media marketing services in India Read More »
Glamour has been an integral part of every election in India and celebrities have an overwhelming presence on either side of the election campaigns. Celebrity political campaign is now used as a political communication and marketing mix during elections. During the last one decade, celebrities have assumed a significant role in the political realm, especially
Celebrity Political Campaign India Read More »
In today’s digital world, almost all the businesses face a reputational backlash at one point or the other and incur substantial losses. Now having a good corporate online reputation is not enough to survive in the market you should be able to protect it from reputational backlash because financial loss can be recovered but if
Rebuilding corporate reputations in India Read More »
Social media has evolved as a key factor in search engine algorithms which affects the entire search engine optimization techniques and the local search landscape. In today’s digital scenario even a small local business cannot afford to ignore the importance of social media platforms to survive in the market. Since social media marketing is daunting,
Social Media for local Business India Read More »
It is hard for any political party in India to ignore the impact of social media, which has ignited widespread movements and upheavals in different parts of the globe. Political parties have realized that in addition to the traditional political campaigns like TV ads, public appearances, and debates, social media marketing is very critical to
Social Media and Politics India Read More »
Many businesses are still skeptical about the use of social media in their marketing campaigns and fear that company will be at a risk and it will negatively affect the productivity of the employees due to which they block access to social media in company-owned computers. Businesses should realize that instead of policing the employees
Social Media Governance In India Read More »
Social media listening can be termed as the process of identifying and analyzing the perception of the customers and what is being said about your business, product and services by them in the digital world. The discussions happening in the digital world produces lots of unstructured data and companies should have a definite goal when
Social Media Listening & Online Engagement Services in India Read More »
People managing non-profits must understand things unique about social media. Unfortunately, most nonprofits don’t always get social media right and fail to derive the full benefits. Social media non-profits must evolve some firm rules about using Facebook, Twitter, LinkedIn, Google+ and any of the other major media platforms “The nonprofits should use social media as
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There is a popular misconception that social media participation can only support online businesses and not offline businesses. Nothing can be farther from the truth than this. It is time your offline business took advantage of social media. Social media are important for online business, but it’s also important for driving traffic and sales for
Social Media Marketing for Offline Businesses India Read More »