Social media marketing can be defined as the strategy used to develop and integrate marketing techniques incorporated with other tools and tactics to influence the buying behavior of customers. Social media marketing is done using ethical principles to integrate research, theory, and best practice to inform the audience about your company, brand, product or service […]
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Glamour has been an integral part of every election in India and celebrities have an overwhelming presence on either side of the election campaigns. Celebrity political campaign is now used as a political communication and marketing mix during elections. During the last one decade, celebrities have assumed a significant role in the political realm, especially
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In today’s digital world, almost all the businesses face a reputational backlash at one point or the other and incur substantial losses. Now having a good corporate online reputation is not enough to survive in the market you should be able to protect it from reputational backlash because financial loss can be recovered but if
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Depending on your attitude and approach, you can make content on the internet highly interesting and informative or drab and monotonous. Most people are ignorant of the importance of content and dish out a lot of irrelevant and unworthy stuff that make followers turn away. Content curation may be defined as the process of “finding,
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When used intelligently as part of your advertising campaign, local marketing tactics can help you reach new prospects that will be ready for and conversions. The marketing trend has changed a lot in recent years with the advent of social media. Many companies are busy capitalizing on major social media platforms as well as some
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Content marketing is challenging and has to suitably adapt itself to the way you do business, how you engage your customers and position your brands in the digital space. The right content marketing will tremendously help you generate leads, lend strong support to your marketing efforts, greatly enhance search engine visibility etc. Here are some
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Conversion rate can be termed as the number of customers that buy from you and it mainly depends on the percentage of traffic that visits your website. Many companies mainly concentrate on increasing the traffic and if implemented correctly they will have a huge increase in the conversion rate and it will increase the rating
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Landing page optimization (LPO) is a practical approach based on the widely-held belief that the first impression is indeed the last impression. With proliferation of websites and the patience of visitors wearing thin, it is imperative that your landing page is attention grabbing. There is less than a minute to convert a random visitor into
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