Social media marketing can be defined as the strategy used to develop and integrate marketing techniques incorporated with other tools and tactics to influence the buying behavior of customers. Social media marketing is done using ethical principles to integrate research, theory, and best practice to inform the audience about your company, brand, product or service […]
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Glamour has been an integral part of every election in India and celebrities have an overwhelming presence on either side of the election campaigns. Celebrity political campaign is now used as a political communication and marketing mix during elections. During the last one decade, celebrities have assumed a significant role in the political realm, especially
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Celebrity branding in India is a type of advertising where a celebrity becomes a brand ambassador and uses his real image to endorse a product or service. Celebrity branding is a worldwide phenomenon and in a country like India where Celebrities are treated like gods, it assumes a paramount importance. Nowadays,more and more advertisers are
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Buzz marketing is a kind of viral marketing strategy to make every encounter with the customer unique, spontaneous and personal when sharing information instead of the standard digital marketing. In buzz marketing, businesses focus only on the main people who can influence their peers to pass on the information about their products and services. They
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Inbound Marketing refers to a type of marketing strategy aimed at having the prospective customers make the “inbound” call to a business organization. Inbound marketing is the opposite of traditional outbound marketing methods like cold canvassing, direct mail, telecalling, trade shows, television commercials etc. Inbound marketing is more internet-compliant and uses a number of techniques
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In the online business world there is no second chance to create a first impression. SERM or search engine reputation management is the method of monitoring your company name in major search engines and social media sites and ensures that the results which are projected are what you want your target audience to see. For
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Online business reputation management is created and changed by what you do online and what everyone including you says in the virtual world. Today millions of people surf the Web for information about a product and business houses and if they find anything negative they will go to some other place to buy. Now it has
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Facebook is social media networking platform which allows users to create a profile and post information and pictures which can be share among their friends, colleges and different communities. Facebook has become a big platform for business houses to project their web page, products and services. It has more than one billion users which becomes
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The best online reputation management gives the business houses the ability to control their presence in online search results against forum posts, social media attacks. Negative press and other contents. Virtual world one big platform where anybody can post positive or negative comments about a company and get away with it. Negative comments about a
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Landing page optimization (LPO) is a practical approach based on the widely-held belief that the first impression is indeed the last impression. With proliferation of websites and the patience of visitors wearing thin, it is imperative that your landing page is attention grabbing. There is less than a minute to convert a random visitor into
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