Social media marketing can be defined as the strategy used to develop and integrate marketing techniques incorporated with other tools and tactics to influence the buying behavior of customers. Social media marketing is done using ethical principles to integrate research, theory, and best practice to inform the audience about your company, brand, product or service […]
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Glamour has been an integral part of every election in India and celebrities have an overwhelming presence on either side of the election campaigns. Celebrity political campaign is now used as a political communication and marketing mix during elections. During the last one decade, celebrities have assumed a significant role in the political realm, especially
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Celebrity branding in India is a type of advertising where a celebrity becomes a brand ambassador and uses his real image to endorse a product or service. Celebrity branding is a worldwide phenomenon and in a country like India where Celebrities are treated like gods, it assumes a paramount importance. Nowadays,more and more advertisers are
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Buzz marketing is a kind of viral marketing strategy to make every encounter with the customer unique, spontaneous and personal when sharing information instead of the standard digital marketing. In buzz marketing, businesses focus only on the main people who can influence their peers to pass on the information about their products and services. They
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Social media has evolved as a key factor in search engine algorithms which affects the entire search engine optimization techniques and the local search landscape. In today’s digital scenario even a small local business cannot afford to ignore the importance of social media platforms to survive in the market. Since social media marketing is daunting,
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Social media is a web based platform which turns communication into interactive dialogues. It plays an important role in publicizing political activities like protests and election observations which can bring in political changes. It can also help improve good governance, political accountability and transparency due to the outflow of information between the people and the
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There is a popular misconception that social media participation can only support online businesses and not offline businesses. Nothing can be farther from the truth than this. It is time your offline business took advantage of social media. Social media are important for online business, but it’s also important for driving traffic and sales for
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Inbound Marketing refers to a type of marketing strategy aimed at having the prospective customers make the “inbound” call to a business organization. Inbound marketing is the opposite of traditional outbound marketing methods like cold canvassing, direct mail, telecalling, trade shows, television commercials etc. Inbound marketing is more internet-compliant and uses a number of techniques
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Most politician fail to realize the importance of online reputation although the fact is they are the most vulnerable lot. Politicians must seriously focus on online reputation more than any bad press in the newspapers. The press reports have a short span of life and die off long before any serious damage is caused –
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In India, outsourcing generally takes place in three different realms: IT services that entails an external service provider that manages specific application as well as all related activities like server management, networks administration, and software development/upgrades etc. BPO or Business Process Outsourcing which entails an external third party who manages the entire business process like
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