E-commerce companies across the world are trying to tap the social habits of potential customers through different social media platforms. Since just posting social status updates does not bring in traffic and increase online sales the starting point should be to post something of relevance to the audience to connect with them. Social media marketing […]
Social media marketing a strategic approach in India Read More »
Social media marketing can be defined as the strategy used to develop and integrate marketing techniques incorporated with other tools and tactics to influence the buying behavior of customers. Social media marketing is done using ethical principles to integrate research, theory, and best practice to inform the audience about your company, brand, product or service
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Glamour has been an integral part of every election in India and celebrities have an overwhelming presence on either side of the election campaigns. Celebrity political campaign is now used as a political communication and marketing mix during elections. During the last one decade, celebrities have assumed a significant role in the political realm, especially
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Social media has evolved as a key factor in search engine algorithms which affects the entire search engine optimization techniques and the local search landscape. In today’s digital scenario even a small local business cannot afford to ignore the importance of social media platforms to survive in the market. Since social media marketing is daunting,
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How much budget to be allocated for Facebook marketing is something businesses are still confused because social media marketing depends on lots of factors? Typically it is calculated on the overall budget allocated for marketing and advertising and the particular percentage is set aside for Facebook marketing. This rate may increase if you are starting
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Facebook continues to be number one among the social media sites. Started off as a spot where friends and family connect with each other and share information has now grown into a venue for businesses to market their products through self-promotion and interaction with customers. Whether you’re a big business or a small local business
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There is a popular misconception that social media participation can only support online businesses and not offline businesses. Nothing can be farther from the truth than this. It is time your offline business took advantage of social media. Social media are important for online business, but it’s also important for driving traffic and sales for
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If you are keen,”how to find new customers on Facebook”, the simple answer is you have to enlarge your fandom. Please remember that the people who become your Facebook fans today will become your paying customers tomorrow. A common mistake that many business owners commit is trying to build an online presence by chasing after
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During the pre-internet age, most personal and business communications were through impersonal means – snail mail, telegrams, faxes etc. The internet- particularly the advent of social media – has altered human relationships drastically. The internet has today changed the quality of our lives and people have become social media addicts. Simply stated, we can now
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There is no denying the fact that social media is today pervading the field of school and higher education. Statistics born of different research studies conclusively reveal that over 80% of universities, schools and colleges now use social media to reach out to students. Here is a bird’s eye view of the multifarious ways schools
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