Social media marketing a strategic approach in India

Social media marketing a strategic approach in India

E-commerce companies across the world are trying to tap the social habits of potential customers through different social media platforms.

Since just posting social status updates does not bring in traffic and increase online sales the starting point should be to post something of relevance to the audience to connect with them.

Social media marketing approach should be implemented for a particular country especially India as per the cultural and religious diversity and influences. To an international E-commerce giant when they try to enter Indian market these cultural and religious diversity and influences may seem bizarre to them, and they end up selling in the wrong markets and bad customers without a positive grip on the strategic approach.

E-commerce companies before defining a marketing strategy for the Indian market should introduce their team to the various cultures and make them understand each factor of the market through research so that they can fine-tune the strategy and the quality of the offerings to that market.

Formulation of strategic social media marketing approach in India needs a different level of thinking even though the strategy implement may sound similar. The three stages of strategic social media marketing plan for the Indian market can be classified as follows.
• Segregating the Indian market based on geographic, psychographic, demographic and customer behavioral pattern.
• Preparing different market segments based on revenue and profitability.
• Developing different social media marketing strategies and approach for the different segments.

The success of strategic social media marketing approach in India is in the execution of the various social media strategies in the market.

Once the strategy is meticulously developed, it should be taken to the next level by including product development plans, promotions, pricing, and distribution.

Social media marketing approach should be changed as per the different geographies, pricing and channel strategies as and when required.

To perform well in the Indian market a situational analysis should be done with product customization and alterations and develop plans which are India specific and for that particular region and segment.

All tactical marketing programs of social media marketing approach and strategy in India should support the vision and mission of that company and the message conveyed to the customer should be consistent.

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