You might have witnessed an array of social media trends emerging. With the dawn of 2014, business organizations are vying with one another in evolving successful social media marketing strategies.
Many business organizations have integrated social media into their marketing campaigns in order to reach a wider audience and better connect with customers. Here are three most rewarding SMM strategy tips:
- While Facebook and Twitter continue to dominate the social media scene, LinkedIn, Pinterest, YouTube and Instagram have all registered significant growth. It is critically important for brands to diversify their social media presence and engage with customers across a variety of major social media platforms. Make it a point to share photos and video content. Social media networks that focus on photo and video sharing such as Vine and Snapchat are gaining in popularity. Try to increase the interactive content you are sharing across networks and build your overwhelming presence on photo and video-specific networks.
- While photo and video sharing are positively dominating the social media scenario, content marketing cannot be neglected at any cost. It is time you started to revamp your content marketing strategy. In fact, all indications are content marketing will get more and more prominence in 2014. Research studies reveal that businesses that have their own blogs generate 60 percent more leads every month than businesses that do not. Besides, research studies also show that informative content is effective in building robust relationships. Make sure that you are blogging on a daily basis and offering your target audience useful and engaging information.
- Another trend that is emerging is the tremendous growth in mobile use as also mobile advertising. Alongside mobile marketing comes location based advertising. As mobile devices are becoming more and more ubiquitous, you can engage with customers in real time. Location based advertising through mobile devices will soon be come inescapable if you wish not want to lose business to competitors. Focus your social media marketing efforts on local as well as mobile to reach a wider audience. Businesses have altered their social media marketing strategies to incorporate new forms of technology and you should not miss the bus.
